In all regions of our country, mini-hotels and mini-hotels (popularly called “Bed&Breakfast”) are becoming increasingly popular. These types of hotels owe their popularity to their intimate, homely atmosphere, tranquility, and, of course, moderate cost.

If you become the owner of such a business, then the first thing you need to do is think through a thorough campaign to promote your mini-hotel, and it is better to resort to the help and advice of leading experts.

Quote:
You need to promote your hotel business just like any other! You have to sleep it, breathe it, and constantly ask yourself, “What else can I do for my business?” In any business, you need to understand from the client, what the client needs, whether the guest is satisfied with everything... In second place in importance are the partners, i.e. third parties who send you clients for a % commission. And everything else comes in third place. In other words, you are constantly working to attract new sales channels and ask guests if they liked everything.
Alexey Arsenyev

Basic rules on how to promote a small hotel

“Promotion” of a hotel is not an easy task and requires certain knowledge, desire, energy and diplomatic qualities:

• shift the main focus to partners: corporate clients, regular clients, travel agencies, booking systems, etc.;
• if your hotel has a good occupancy rate (more than 85%) and more than 20 rooms, focus on taxis, cafes, bars and other related services (in this case, they will be able to bring significant income);

Be careful: a large occupancy rate implies an increase in costs for personnel, laundry, etc., which, accordingly, increases the cost of living. It is necessary to calculate the optimal price at which quality will not suffer.

• travel agencies should become your favorite partners - they will be happy to help you (for a commission) if it is also beneficial for them;

It is better to entrust the calculation of conditions beneficial to both parties (joint discounts, promotions) to qualified specialists, so that the services provided by the travel agency do not turn out to be more expensive than the profit received from the clients provided.

• use video technology: make a high-quality video and a lot of photographs, which will capture happy, satisfied guests and all the best aspects of your hotel, place it on your website and wherever possible;
• do not skimp (especially in the first stages) on advertising: as many people and companies as possible should know about your hotel, and advertising costs will pay off when visitors arrive;
• take advantage of free Internet resources: post information about your site on free forums, hotel catalog sites, online communities, etc.;
• find regional partners who can provide you with an influx of tourists from distant corners;
• be sure to master and implement into your work a system for managing and recording online bookings;
• focus on corporate clients (just keep in mind: if you have a hostel, managers of large enterprises, banks, etc. are unlikely to come to you, but corporate clients are everywhere).

And the most important thing in the question of how to promote a mini-hotel is to remember: The financial wealth of any hotel is directly proportional to its occupancy multiplied by the cost of the day. First of all, it is necessary to increase the number of clients, and not the cost of their accommodation!

The issue of advertising a hostel must be resolved at the stage of opening a business. Outdated methods of promotion, such as leaflets and advertisements, have long lost their relevance. In the article we will analyze how to properly promote a hostel and what advertising tools really work.

Hostel promotion: website promotion and optimization

Making a name for yourself and standing out from your competitors in Moscow is not easy. Promoting a hostel on the Internet is an effective and quick way to attract guests.

Customers search for hostels through search engines and apps. Usually the first few positions in the search results are viewed. To be in the top, the hostel website needs promotion. To please the user, the site must meet a number of requirements.

How to attract people to a hostel through a website

A clear interface and simple menu navigation are signs of a well-made website. Don't waste money on page design; it will pay off if you do it right. Add high-quality photographs, detailed descriptions, and price list. Create a review section.

It is best to provide the ability to book rooms directly on the website. This way you won't lose customers.

Online advertising: SEO promotion of the hostel website

• The first thing to do is to collect suitable search queries, focusing on the features of the hostel and its location.
• Second, it is necessary to optimize the site for these requests.
• Third, fill the pages with high-quality and unique content.

Pay special attention relevance of posted texts to queries. Don't try to weave in key phrases artificially. If the content does not match what the user is looking for, the site will quickly fall out of the top.

It is best to delegate these functions to an online agency. Specialists can upgrade an existing website or create it from scratch. Don't skimp on your web resource! The Internet is the main source of attracting guests to the hostel.

Hostel promotion using contextual advertising

Contextual advertising of a hostel in Yandex and Google is another effective way promotion. Plus contextual advertising - your ads will be visible only to those users who are looking for the necessary information. You yourself determine the pool of requests, the desired region, and the time when it is best to turn on ads. With proper setup, contextual advertising will regularly provide the hostel with new guests.

How to promote a hostel on social networks: nuances

Social networks are a good option for additional advertising of the hostel. The main thing is to advertise not the site itself, but special offers: discounts for early bookings, new promotions and other relevant information. Create a group and regularly publish information about favorable prices for rooms, share useful links and conduct surveys.

How to advertise a hostel: booking sites

Placement on such time-tested sites as Booking.com or Ostrovok.ru, has a positive effect on your reputation. Millions of tourists trust these projects. You can add information about a hostel on such sites for free, since the portals are interested in expanding the base of hostels and hotels. You will only need to pay a commission fee for bookings made.

Buying a hostel with customized advertising: what are the advantages?

A ready-made business solves the problem of promoting a hostel. The object has been operating on the market for a certain period, a customer base has been formed and advertising has been set up. Buying a hostel will save time and money.

How to promote a hotel on the Internet is certainly a question that concerns any representative of the hospitality industry. Now everyone understands that with the help of the Internet it is possible to organize an influx of customers and communication with them.
First of all, we can note the great convenience and accessibility of the online environment for every person. If, for example, we take the case when a person wants to book a hotel room, select all the suitable conditions, look at photos and additional services, then he will definitely look for information on the Internet.
It is worth noting that today the Internet makes it possible to find all the necessary and interesting information in the required form.

What can you get from the hotel website?

• Detailed information about all services;
• See photos from which you can determine the furnishings of the rooms;
• Determine how convenient the hotel is located for you;
• Choose a room that suits the price;
• Place an order and reserve a hotel room.

In general, we can say that a full-fledged website allows the hotel to serve customers at a distance.

Hotel website promotion

Naturally, in order for as many people as possible to find the site, it needs to be promoted online. The following popular methods are often used for this:

1. Promotion through articles – about cities and countries;
2. Contextual advertising for the most “fat” queries;
3. Promotion by purchasing links
4. Internal optimization of meta tags on the site;
5. Registration of the hotel on travel portals and catalogues;
6. Banner advertising in online magazines and travel blogs.

The hotel business is extremely oversaturated with offers of hotels of various stripes and categories. In such a market, the most successful strategy would be to highlight narrow niche products, for example: inexpensive hostels for young people, quiet cozy boarding houses for the elderly, luxury hotels with a high level of service, hotel clubs, etc.

And pay attention - the most key places for bold queries are occupied by large information projects, which will be very, very difficult to overtake. Therefore, it makes sense for a hotel to be listed in catalogs of similar web resources.

You can also highlight specific ways to promote a hotel website:

• Hidden advertising on forums
• Mandatory – reviews and increasing hotel ratings on special portals
• SMM – promotion of a group on a social network. This is a very promising direction for hospitality! Groups about beautiful places, travel, delicious food can quickly gain popularity
• Image articles in online magazines that your target audience reads
• Promotion of video clips with reviews of hotel rooms, attractions or events in the city
• It is important to place the hotel on Google and Yandex maps

Advice from an Expert - Business Consultant

Photos on the topic

The development of domestic tourism and business connections invariably increases the number of trips. Finding a decent hotel in an unfamiliar city is not an easy task. To promote your own hotel and receive a stable income, you should use an integrated approach.

Just follow these simple step-by-step tips and you'll be on the right track.

Quick step by step guide

So, let's get down to action, focusing on the result.

Step - 1
Make sure that your hotel is advertised in all city directories, electronic maps, yellow pages. Always try to make your hotel name stand out from the general list by using a banner, a different font or additional advertising lines. Having done this, move on to the next steps.

Step - 2
Create a high-quality website for your hotel. Today, more and more people, when traveling, prefer to find and book hotels on the Internet. Place the maximum amount of information on the page, high-quality photographs, develop a booking function and several types of payment. Engage in SEO optimization of the site: when user queries regarding your city, the name of the hotel should appear at the top of the list of results. Having done this, move on to the next steps.

Step - 3
Be thoughtful when choosing channels for distributing advertising about your hotel. Think outside the box. Partner with travel companies that organize tours and trips to your city. For a certain percentage, they will book your hotel for their guests. Inform the Chamber of Commerce and Industry about your work, since large business events on a regional scale always have a flow of visitors. Having done this, move on to the next steps.

Step - 4
Focus on customer retention and satisfaction. Many city guests prefer to stay at the same hotel. Moreover, a satisfied client will always recommend your hotel to their relatives and colleagues. Therefore, achieve impeccable service, create a cozy and friendly atmosphere in the hotel, and constantly analyze the opinions and requests of guests.

We recommend paying attention to the following tips:
Do not make gross mistakes in hotel service, which can give it a bad reputation. Theft, lack of security, poor quality food - all this can ruin all your efforts to promote the hotel.

Additional information and useful tips expert:
Order hotel-branded souvenirs that guests can take with them. Pens, calendars, sets of paper, magnets: little things like these, which contain your name and contact information, will constantly remind you of your hotel.
We hope the answer to the question contains information useful to you. Good luck! To find the answer to your question, use the form -

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Features of hotel promotion on the Internet

• Ease of use of the site.
  The hotel website should be as user-friendly as possible. An intuitive structure, the right color scheme, the right button in the right place - these and other aspects of usability must be taken into account at the stage of website creation. A convenient and easy-to-use Internet resource is much easier to promote in search engines, and, of course, it is much easier for him to retain visitors. If the site was created without taking into account all promotion requirements and usability criteria, this can be corrected. Professional specialists of Demis Group will conduct a usability audit, prepare recommendations and, after approval, implement them on the website, creating all the conditions for successful and prompt promotion of the hotel on the network.
• Ideal text content.
  A potential client gets information primarily from the website. “Crooked” texts in which keywords and phrases are clumsily built in are unacceptable here. Strange text may help the site rise in search results, but it will definitely not be able to hold the visitor’s attention and motivate him to book a room. It is clear that promotion for the sake of promotion does not make sense. Therefore, a professional with highly specialized knowledge in the field of the hotel business should work on the texts for the website pages. Copywriter skill high level This is precisely the ability to create selling texts that are ideal for SEO promotion.
• Photo gallery and room reservation system.
  Effective promotion of a hotel is possible if the website contains optimized texts, images, videos, etc. in the correct proportions. A beautiful photo gallery will give an idea of ​​the level of the hotel, rooms, restaurant, as well as surrounding attractions, beautiful views from the windows and other distinctive features. A virtual tour of the hotel can also be one of competitive advantages Your business. Another important tool is an online room reservation system. If a visitor likes your site, you should not send him to competitors. It would be very correct to provide a potential client with the opportunity to immediately submit a request to book a room.
• Managing representative offices and advertising in social networks.
  In addition to optimizing the site itself, you need to take care of creating a positive reputation. If there are a lot of positive reviews about the hotel, there are regularly updated representations on social networks, a potential client will be more willing to make a choice in its favor. Hotel promotion requires an integrated approach. You need to provide users with as much information as possible in order to gain their trust and ultimately get loyal customers who will recommend you to their friends and acquaintances.

Entrust the promotion of your website to professionals!