A year ago, I clumsily translated and then read part of the Polish book “Pierwsze Miejsce w wyszukiwarkach”, which means “First place in search engines”. Together with the data of the book and my experience, I will share the main search engines and the share of traffic in each.

Main Polish search engines this:

• google.pl
• wp.pl
• netsprint.pl
• wow.pl
• onet.pl
• interia.pl
• www.hoga.pl

The book shows the following statistics on the share of search traffic (see the figure), which shows that Google has a complete monopoly in the field of online search engines. Its share in the book is 92.5%, moreover, it is constantly growing from year to year, and the rest search engines lose their influence and status.

According to my sites, the picture is identical. Looking through requests in Polish search engines and in google.pl, I noticed that the positions are almost the same. I never set the goal of promotion in other systems, except for Google, but I can conclude that their algorithms are similar. I think that by promoting in Google, the site will also advance in native Polish search engines.

In total we conclude: google is the main search engine in Poland (at the time of writing, its share is 94.29%). It is advisable to promote only under it. The algorithms of Polish systems are quite similar to those of Google.

Website promotion on the Polish Internet has absolutely similar algorithms with any other foreign promotion. Let's talk about the main internal and external factors, as well as the main Polish search engines and their market share ... Article from the site http://seorembo.ru

1. When promoting a site in the Polish segment, it is desirable to have a .pl domain. This is not mandatory, but gives a significant bonus to the promoted site.

2. Hosting is also desirable to have Polish(Server IP address must be Polish). The factor is again optional, but has a significant advantage.

3. For successful output to the top search engine, you need to have links from .pl sites and - if possible - similar topics.

The question arises about the search for such links - where can I get them from?

• Polish article directories
  Example: psy.pl, albercik.pl, artykuly.com.pl
  Many article directories have high PR (the above - 5, 3, 4 respectively). Finding other directories is not difficult at all. Enter the phrase "Dodaj artykuł" into google.pl and you will find a large database.
• Polish link directories
  Example: catalog.f-media.pl
  There are directories even with pr7 that will accept your link. To search, enter the query "dodaj link". You can insert a keyword. You will also find many sites by looking at the search results for the query "Catalog linko'w".
• Polish link exchanges
  You can buy Polish links in sape.ru. At the time of writing, there were 32 links.
  The most famous Polish link exchange is linkbazar.pl. True, when I bought in it, there was a problem of entering money.
• Polish thematic forums
  Comments with a link in their signature is a very effective method by which I promoted midrange queries to the top. You just need to find thematic forums - and communicate, communicate, communicate.
• Link exchange or buying links directly
  Polish seo forums will help you here. Try, for example, the request "optymalizacja forum". Also a forum for discussing exchanges and exchanging links - pozycjonowanie.pl
• social bookmarks
  It also does not hurt to "drive" the site through simple bourgeois social bookmarks. I would single out squidoo.com as a separate topic.

Main Polish search engines and their share of traffic

Let's look at the main search engines in Poland. Here is the data from the Polish book Pierwsze Miejsce w wyszukiwarkach (First Place in Search Engines) on search traffic shares in Poland:

• google.pl - 92.5%
• wp.pl - 2.1%
• msn.com - 1.8%
• onet.pl - 1.5%
• interia.pl - 0.7%
• yahoo.com - 0.3%

In addition to these search engines, there are also:

• netsprint.pl - ?
• wow.pl - ?
• hoga.pl - ?

As you can see anyway Google is practically a monopoly in Polish online search. At the same time, it is reported that its share is growing, and the rest of the search engines are losing influence and status.

According to my promoted sites, the picture is identical. Looking through requests in Polish search engines and in google.pl, I noticed that the positions are almost the same. At the same time, I never set the goal of promotion in systems other than Google, so I can conclude that their ranking algorithms are similar (or they generally work on the basis of the Google search engine - onet.pl, interia.pl, etc.). I think that by promoting your site on Google, you will also promote it in the "originally Polish" search engines.

Recently, Polish search engines (wyszukiwarki internetowe) have attracted increasing interest from users from the CIS. This is due to many reasons: someone goes there to work, someone studies, and many simply stay in the country as tourists. At the same time, there is very little information about Polish search engines in Russian on the Internet. We will try to fill this gap and provide all the basic information.

basic information

Such Internet resources have the main goal: providing users with information on their requests. To be precise, by entering a combination of words in the search box that represents the information you are looking for, the user receives a list of Internet sites with the corresponding content in the output. In addition, most of these services provide not only search capabilities, but also other services, usually free of charge. These can be maps, news, public transport schedules, etc.

On a note! The situation on the Polish Internet is quite traditional for many countries, when the market is dominated by one search engine, while the rest play a secondary role.

The search engine Google Poland (Google.pl) has long been a monopoly in the local Internet search market, with a share of over 90%. For comparison: at the moment (2017) in Russia, Yandex is in first place with about 55% of traffic, and Google is in second with about 40%. At the same time, he is reducing this gap from year to year. Approximate parity is observed in Belarus: over 40% each, and the rest of the traffic is accounted for by other PSs (Tut.by, Rambler, etc.). In other words, there is no gap as significant as in Poland.

Polish search engines on the Internet, % of total traffic

This chart is from 2013, but little has changed since then: Google is still the number one player.

Main players

So, the unconditional first place is occupied by Google.pl. However, in Poland, other search engines also have some shares. Here is their list:

• Wirtualna Polska "Virtual Poland" - wp.pl - the oldest portal in the country, which uses the Google engine for search. In addition, free mail and hosting for websites are offered as services.
• Onet.pl - here the main focus is on news, as well as various useful services.
• Interia.pl is also quite a prominent player on the market.

Polish browsers for both mobile traffic and desktop computers

In addition to search engines, there are many other useful and popular Internet services and sites in Poland. We list the main ones:

As we can see, Polish search engines, on the one hand, are quite diverse. But on the other hand, the main one is one player, which is largely a monopoly.

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Useful Polish websites:

• jakdojade.pl - plan a trip by public transport;
• rozklad-pkp.pl - plan your trip and buy a ticket for PKP trains;
• perspektywy.pl - ranking of Polish schools and universities;
• biletylotnicze.pl - plan your trip and buy a cheap plane ticket;
• gumtree.pl - search for offers to rent and buy housing.

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Popular sites that will make life easier in Poland

Moving and changing your habits is never easy. We are all different: someone gets used to it faster and gets used to a new country almost immediately, for someone this process takes a little longer.

Nevertheless, modern technologies And mobile applications allow you to navigate in a new place much faster.

We have tried to collect some of the most useful sites, without which it is hard to imagine life in modern Polish society.

Property Search Sites

In Poland, you have 2 ways to find accommodation in Poland.

• free, for those who prefer not to pay intermediaries;
• paid- through a real estate agency;

In the second case service fees intermediaries will be from half to the full monthly rental price + 23% VAT (VAT / VAT).

If you want to save time and get rid of unnecessary troubles, then just google „agencja nieruchomości” and city of interest. On the first page, you will find the most popular real estate brokers in your local metropolis.

If you prefer to do it yourself, and most importantly, the level of spoken Polish is not bad, you can look for an apartment on one of the popular real estate portals:

How to travel by transport

To move around the city, you can always use the website www.jakdojade.pl.

Using it is simple: just indicate the name of the stop, street or just a place on the map - the site will show a number of possibilities to get to the desired point - without transfers, with transfers, etc.

If you have not yet mastered and are not accustomed to local transport, then you should familiarize yourself with the information about the types of tickets and the rules for using public transport.

remember, that fines for stowaways are high, and if they are not paid on time, the case will go to court.

If you live in Warsaw, you will find information about tickets and modes of transport on the official page ZTM(Zarząd Transportu Miejskiego) - Warsaw City Transport Authority.

Every major city or agglomeration in Poland has one Official page, for example:

• Warsaw - ztm.waw.pl
• Krakow - mpk.krakow.pl
• Wroclaw - mpk.wroc.pl
• Gdansk (Tripity) - ztm.gda.pl

How to buy a ticket on your phone

If you didn’t have time to buy a ticket at the “ticket machine” or at the kiosk, you can always do it on the smartphone screen. Purchased activated tickets are virtual and in case of control, the employee simply reads the code from the screen. The most accessible applications on the market: using one of the applications available on the market, for example:

• buying tickets directly from JakDojade.pl

All 4 applications work with tickets without any problems ZTM Warszawa. Most also work in Lodz and Krakow, however, in other cities, the full functionality of applications may not be available.

How to order a taxi or Uber

Now (2018), in addition to the traditional ability to order a taxi by phone, it is possible to do this through the application and pay with a card, without the need to use cash.

• traditionally popular Uber and
• application mytaxi , which is the application of the official Polish taxi corporations.

Like application Uber, and mytaxi available, of course, on iPhones with iOS and Android phones.

How to travel by rail

Railways are popular in Poland, so the offer of carriers is varied.

If you want to get to your destination quickly and comfortably, it is better to use trains. PKP Intercity and especially high-speed trains Pendolino, which will take 2 hours 50 minutes from Warsaw to Gdansk, and 2 hours 20 minutes - from Krakow to Warsaw.

Tickets to Pendolino can even cost 170 PLN. Therefore, if you want to save money, then in Poland there are also budget trains (usually the carrier TLK). A ticket for the TLK train will cost 2-3 times less, but such trains take longer.

For your passengers PCP(Polskie Koleje Państwowe - Polish Railways) have prepared a portal where you can choose the appropriate route, carrier, place and pay for the purchased ticket on the website: rozklad-pkp.pl.

And if there is a desire to travel from Warsaw to Lodz, then the local carrier Łódzka Kolej Aglomeracyjna and its Sprinter trains will take you in 1 hour.

How to travel by plane

In Poland, quite a lot of so-called. "budget", low-cost airlines: EasyJet, Eurowings, RyanAir, Wizzair.

Those who like to travel by air can look for cheap tickets on websites like biletylotnicze.pl or esky.pl.

How to find a good university

We have already described the problem of admission to Polish universities and schools.

The process of admission "on your own" for applicants from Eastern European countries: Ukraine, Belarus, Russia is quite simple, and for most educational institutions there is even a special department for student relations from beyond the eastern border.

If you want to find the most suitable Polish university for yourself, but don’t know where to turn, then the best solution at first would be to check the ranking of Polish educational institutions, which is compiled annually by the portal Perspektywy.pl.

Initially positioned as the Polish version of popular in the West ebay And amazon, quickly fell in love with the Poles and began to offer not only used goods.

The portal has become so popular that even large popular stores selling equipment and computer components prefer to sell goods not only on their own websites but also on the platform. allegro.pl

When choosing a delivery method, you can choose a popular delivery in Poland inPost. In the so-called "package machines". If such an item is located near the house - save on courier services.

However, now (2018) German amazon.de, began to serve Polish customers directly, sending most of the goods from warehouses Amazon that are located in Poland.

How to order food in Poland

In Poland, as well as all over the world, food delivery to the house is very popular. Firms that offer to take over contact with restaurants and fast foods operate in 2 formats.

1. For delivery, you pay directly to the restaurant, and the company / application simply provides you with a portal with a list of places where you can order food.

2. For delivery, you pay directly to the companies that are responsible for the delivery - they are the ones who deliver the food and you can control where the company's delivery man is located using the card.

In this format, services are offered: ubereats.com and daily.pl.

Automobiles and safety

otomoto.pl is the largest Polish site for the sale and purchase of cars. As is known cars in Poland are relatively inexpensive, especially in comparison with Ukraine and Belarus, therefore - are available.

The driving culture in Poland is somewhat different from what you might be used to. Remember, if you plan to buy a car - take care of the parking space under the house and near the place of work.

Neighbors or passers-by can inform the police about an improperly parked vehicle.

You'll get a fine that you can't get rid of in Poland, in the worst case, the car can be taken to a car impound and then you will pay even more.

If you yourself think that law and order is being violated in the neighborhood, use a special map that is available on the portal of the Polish police -