What is an original landing page? Memorable, unusual design, thoughtful concept, attention-grabbing details. We formulated such a concept. Perhaps you can make up your own?

In this article, we have collected for you 28 of the best examples of original landing pages. We are sure they will inspire you to come up with interesting solutions. Let's go!

1.

The landing page has a self-explanatory name - Future OF Design. It is intended to present a forum where professionals will share their experiences on how design helps a brand. Agree, in such a case, the landing page should really surprise. It worked here. Lots of hand-drawn details, unusual font design, bright but unobtrusive colors. Indeed, there is something to see. Follow the link above and see for yourself.

2.

The Mai 36 Galerie landing page represents an international contemporary art gallery located in Zurich. Their specialization is the presentation and sale of the best exhibits of contemporary painting, photography, and sculpture. What should the exhibition center page look like?

Of course, just like the Mai 36 Galerie website. There is a lot of “air” surrounding the paintings and other exhibits. The designers managed to create a simple but surprisingly correct landing page. Get inspired :)

3.

The AMAIÒ brand represents luxury swimwear and accessories. Style in simplicity. They implemented this concept on their landing page.

When you go to the site, first a completely dark screen opens, then a laconic brand name appears, and only then a soft purple landing page appears with unobtrusive silhouettes of girls and “floating” headings. Just? Yes. Stylish? Very. Memorable? Undoubtedly. The vertically positioned navigation menu looks especially unusual.

4.

Here is a landing page...for farms. Yes, yes, farms! Representatives of the agricultural sector were able to create an attractive page that presents their company as the “greenest” and certainly whets the appetite. You can even smell the fresh greenery, right? :)

The landing page has a powerful headline that grabs the eye, and beautiful plant images complement a very “fresh” first impression. Bowery is definitely worth a look.

5.

From greenery to apples :) We couldn’t ignore the promotional landing page for Apple’s new iPhone X. The whole world is eagerly awaiting the start of sales, and the landing page developers are whetting their interest with a futuristic design. When we go to the landing page, we see a huge “X” sign. Move the mouse wheel and the “X” turns into a smartphone.

Minimalism, beauty, the embodiment of the future - this is the landing page of the new iPhone X. Take a look, though... you've probably already seen it :)

6.

Honey? Hmm, no. This is a limited edition notebook from the Baron Fig brand - Raspberry Honey. Like all competent marketers, Baron Fig specialists. And they made it really tasty :) Bright colors, beautiful images, large inscription on the landing page, a successful combination of different fonts and an unobtrusive CTA button (Buy Now) - the designers really did their best.

7.

Landing page dedicated to the stories of US residents under the DACA (Deferred Action for Childhood Arrivals) program. This program is for people who were brought into the United States illegally before the age of 16. The program allowed them to stay in the country legally and get an education. With the advent of the new government, the Presidential Administration decided to reduce this program. The landing page is dedicated to people who may now be deported.

The short but powerful phrase “We are all dreamers” expresses the main message of this page. Bright hand-drawn portraits of movement participants attract the attention of those who care. The designers made a simple but “talking” product.

8.

Landing page dedicated to the perfect Gin and Tonic drink recipe. Ideal - according to the creators, of course, we haven’t tried that :) But their website corresponds to this statement. First of all, the color scheme and hand-drawn images attract attention. Professionals clearly worked on the corporate identity.

The landing page is successfully implemented, gradually revealing the features of the product. Unusual and memorable for a long time. In the screenshot we combined 2 screens. Follow the link in the title, you will be surprised :)

9.

Storybacker is a platform for connecting bloggers with advertisers (companies that want to expand their audience). It’s no secret that today the opinion leaders of millions are popular bloggers on YouTube, Instagram, Facebook and other social networks.

At first glance at the landing page, it is not clear why such a theme was chosen? The starry sky and lilac shades add an atmosphere of mystery.

The fact that this is somehow connected with blogging is suggested to us by the phrase that is “printed” right in front of us on the first spread. There is also a field for entering your e-mail, and a phrase inviting you to register faster, because places are limited. The marketers also did a good job, but still, why exactly these colors? :) Probably the personal preferences of the designers. What do you think?

10.

Father Rabbit is a brand of tableware, kitchen textiles and various accessories. If a company presents style products, then the landing page should be appropriate. "Papa Rabbit" coped with it :)

Good color combination, plenty of space, good use of a laconic logo next to the “Buy Now” CTA buttons. A clear and pleasing landing page.

11.

YouAte is a smartphone application that helps you introduce and maintain healthy eating habits. The promotional page for an online product should demonstrate beautiful, but correct dishes, without appetite-stimulating colors (red, for example).

The interesting font on the landing page attracts attention; judging by the brand logo, it is their signature :) The design is cute, attractive, and makes you smile. It brings positivity, and rightly so.

12.

The landing page developers for Nebia Shower chose an atypical, but definitely interesting solution. The shower head is what is being promoted on this site. It should be on the landing page. How to position an image of a watering can without reducing it to the size of the first landing screen. but at the same time without taking up all the usable space? That's right, place it on the side, allowing the user to see the streams of water. On the right - we left space for the USP (by the way, also very interesting: “You have taken a shower thousands of times, but never like this”), as well as for CTA buttons. In short, the landing page deserves to be on the list of the best.

13.VERK

Minimalism has been a design trend for the last few years. But applicable to the VERK landing page, brevity is the only right solution.
How to present a watch brand in a minimalist design? They don't have bright colored straps or rhinestone patterns. Metal, glass, leather. The promotional page fully corresponds to this concept. Notice the cart icon in the header of the site - this is an interpretation of their logo. Thought out to the smallest detail, it deserves the highest rating.

14.

Uber Design is a project of Uber. It seems strange that one of the world's most famous taxi companies is passionate about design, right? But that's what they say. And they show. “Uber speaks and shows” :)

And we are watching. Drawn pictures, conciseness, but brightness of colors, and most importantly - consistency in corporate style(angularity of shapes). In short, Uber places a lot of emphasis on design in its company, and does it right.

15.

B&O PLAY is a brand of headphones that managed to surprise. When you go to the landing page, the main part seems to be compressed like an accordion sheet of paper, and then straightens out and allows you to evaluate the design.

We are used to seeing these colors and shapes in youth clothing brands. Headphone manufacturers tend to use something concise, with an emphasis on the device. Immediately, the developers went “in the opposite direction” - the models presented the gadgets on themselves. Unusual, but certainly interesting. And they made a whole puzzle out of the landing page title. Scroll down the page to read to the end. "A new beginning." A truly original solution.

16.

Simply Gum is a brand that brings natural chewing gum to the market. Yes, yes, chewing gum. How far has the boom come in pursuit of in a healthy way life. Simply Gum's landing page turned out to be truly... cute. Such emotions are evoked by images of small boxes, a beautiful selection of pictures, which is worth just the spoon in the footer (scroll to the end of the landing page). The designer emphasized the details by choosing a white background. The decision is quite dangerous, because there is a risk of getting bored. But the creators of Simply Gum were up to the task. I want to chew it :)

17.

Violeta Noy is an illustrator from Barcelona. She informs about this immediately on the landing page of her landing page. The website is her business card, and Violetta took on great responsibility when creating it, because an illustrator must have impeccable taste, an unusual vision, and individuality.

Violetta coped with the task - she decided to post her drawings on the landing page, presenting herself through her works. The result is a bright, speaking design.

18.

Look at this landing page. Can you guess without reading the text that it is dedicated to house cleaning, laundries, dry cleaners and other related household items? We're willing to bet not.

Alfred's landing page is an excellent example of how you can move away from the “Mr. Proper” stereotypes and present your cleaning services in a stylish, beautiful, clean way :)

Well-balanced colors, beautiful images, readable fonts and unobtrusiveness are what distinguishes the design of this landing page.

19.

Shantell Martin is an illustrator. She put all of herself into creating her landing page - in the truest sense of the word. The background is Chantelle's illustrations. If you move your mouse over them, they will “come to life”. And large inscriptions serve as navigation through the sections of the landing page. Very unusual, but attractive. And most importantly, it is personalized. What is required from a business card landing page.

20.FEED

FEED is a brand of clothing and accessories. We liked the well-combined fonts and the emphasis on the products on the landing page. When you hover over a picture with a handbag, it “turns over” and the price of the item is revealed. Comfortable! There is no need to clutter the page with prices and buttons; a beautiful “showcase” and a store have been created at the same time.

21.

Here we have another landing card. This time - London designer Victoria Spicer. Based on her last name, one can assume that the site should be, if not “sharp,” then certainly not bland. Victoria has her own approach to business. When we go to the page, we first see an empty space, then three white dots “fall” (maybe they are peppercorns after all? :), and then a large banner opens with her name and a bold image - a blackberry crushed in a fist. In all this there is a certain challenge, courage is visible - what a designer needs to present himself.

22.

The continuation of the series of business card landing pages will be a product by Gavin Anthony, codenamed “Inspired by Malevich” :) Seriously, Gavin, a cloud technology developer, managed to come up with an interesting concept and implement it. Black background - white text. There are no unnecessary details that would distract the user from reading. Very “masculine”, isn’t it?

At the same time, the second screen is contrasting. A small portfolio begins with it (the second screen). Conciseness is the leitmotif of this landing page.

23.

The Tomorrow Sleep brand is a manufacturer of mattresses and sleep accessories. The landing page seemed unusual and very successful to us. The unusual thing is that the landing page image does not fit on the first screen, but this solution does not interfere with the full perception. Thematic images, well-designed product icons - all this creates the impression that a professional worked on the design. Calibrated lines and proportions indicate the same.

24.

The hat brand Paris+Hendzel chose a risky decision - to place a photo of the model on the first screen of the landing page without any inscriptions. Only a famous designer can afford this. But bold decisions are encouraged - that’s why the landing page is on our list.

25.

Thriva is an online analysis service. Surprising, isn't it?

What is the most unpleasant thing for people when taking tests? That's right, needles. In the mind, tests are strongly associated with unpleasant sensations. Thriva tried to present their idea softly, through positive, bright design. Just look at this blue “finger” - the main character of the landing page :) It brings a smile and positive emotions - what users need.

26.LivSo

The LivSo brand represents organic cosmetics. The design of their promotional page fully complies with the “eco” concept. Delicate olive background, readable, elegant font, close-up of jars with products. You can take note of the unobtrusive but memorable landing page design.

27. Wokine

Wokine is a digital agency that is so confident in itself that they didn’t write anything other than a greeting on the landing page. “Hello” is what greets the visitor. On the one hand, this is wrong. What about the USP on the landing page, call-to-action elements? On the other hand, it is very original. Therefore, Wokine rightfully take their place in our selection.

What is a landing page and what are its features? How to quickly make a cool landing page with high conversion? Which landing page builders are popular now?

Hello, dear readers! With you is one of the authors of the business magazine “HeaterBober.ru” Alexander Berezhnov.

And I decided so - I’ll tell you about landing pages, about the main techniques that I used to create them. I will give examples of good one-page sites. And each of you will draw conclusions for yourself. Agreed? Then let's begin.

The topic of creating a landing page is not an easy one, but it is very relevant and interesting. Knowing how to do this will help you make money in a variety of ways, such as . Understanding this, you can start your own small business by simply selling goods or services through a landing page.

1. What is a landing page - an overview for beginners

Hundreds of articles have been written on the topic of creating landing pages. It’s difficult to cram all the advice and all the experience into one material. But I will still try to tell you about the most important thing regarding the landing page.

Landing is a one-page website or just a page, the purpose of which is to induce users to take some action: buy, subscribe, call, leave a request.

Landing page is literally translated from English: “target” or “landing page”.

You've probably seen such one-pagers on the Internet.

Why do they make landing pages:

1. They motivate well visitor to take the desired action.
2. They are quickly constructed. And they often cost less than a regular website. Another plus: you can create a landing page yourself.
3. Landing page is easy to redesign– improve, change, add missing information.

Landing pages are created for:

1. Product sales. For this purpose, calls are used: “buy”, “leave a request”, “call”.
2. Collection of information. Here visitors are offered: “subscribe”, “find out more”.
3. Software distribution- sale software.

Landing page and sales funnel

Funnelsales is the process of selling a product/service. At each stage of this process, a portion of people are eliminated - potential clients of a commercial company. We have a separate article on our website about.

The sales process through a landing page looks something like this:

• 100 people saw a link to the landing page;
• 40 users followed the link;
• 10 people submitted an application;
• 2 people bought the product.

Out of a hundred - two sales. Return – 2%. This is a good option. Not perfect, but not a loser either.

A sales funnel looks like an inverted kitchen funnel: a wide base and a narrow neck.

The widest part is the transition to the page. At this stage, we test the operation of contextual advertising, messages on social networks, and publications on other sites. Determining CTR.

CTR– the ratio of the number of clicks to the number of impressions. Measured as a percentage.

The middle part is the application. We analyze the effectiveness of the landing page - its design, text part.

The narrow part is processing applications and sales. Here we evaluate the work of living people - operators, managers.

When analyzing a landing page, another indicator is calculated - EPC.

EPC– this is the average earnings from one thousand landing page visits.

The higher the return rate, the higher the effectiveness of your advertising campaign.

In what cases is it necessary to create a landing page?

Below we will consider a number of cases when you may be faced with the need to create your own one-page website.

Victoria Kuchinova

The main problem with most modern landing pages is that they all seem to be carbon copies. Where is the creativity, the fire, where are the designer madness?

In this collection I have collected interesting features and unusual effects. Some of them were made by Texterra developers and web designers, some were found on the Internet. There are also examples of disgusting design and outright silliness - at the end of the article you will get acquainted with the killer hamster and the Snow Maiden with a bucket.

Watch, get inspired, put the ideas you like into practice, mix them with your own and don’t forget to conduct A/B testing - this is the only correct recipe for creating killer landing pages.

And, most importantly, remember that landing is not a self-sufficient tool. Conversions, leads, and sales require quality traffic. And it’s difficult to get it without comprehensive promotion.

Extended form

Typically, one-page websites use a standard application form with several fields. Most often, the client needs to provide contact information – first and last name, email or telephone. But in some complex areas it is better to expand on the topic in more detail. Here's how they did it in Texterra: in the form of the dellservers.ru landing page, the client can select a module, parameters, and server tasks. Can reset values ​​if something goes wrong.

What is this for? The owner of the landing page will receive his leads in any case - even if there are only two or three fields in the form. But the client will be interested in digging deeper. Don’t just order, but choose your own option.

Two CTA buttons

On the landing page of the task planner wunderlist.com/ru there are two calls to action that reinforce each other: “Create a free account” and “Download Wunderlist.” Users click on both links, conversions increase, and the landing page does its job perfectly.

Specific numbers (results)

This is not a new feature, but it still works. Show clients what you have achieved in numbers: this is clearer than the abstract phrases “we are the best”, “we have hundreds of completed projects” and so on. Look at the smartprogress.do landing page: you can immediately see how many people have already joined the project, how many goals they have set, how many achievements they have achieved.

Personalization

Faceless template landing pages - brrr, what could be more dull! Liven up your one-page website, add fire, and interest your potential client. For example, on the Texterra website creation services page there are photos of employees who are directly involved in this. A visitor comes in and sees: yeah, my resource will be developed not by abstract developers, but by completely living Svyatoslav, Polina, Artem and others.

Convenient response form

On many landing pages and websites, you can only ask a question through a form. This means you need to indicate your first and last name, leave your phone number and email. Sometimes you even have to enter captchas and codes - horror! It is clear that this is done in order to get leads. But there is another option - as on the Cerebro Target landing page. If you are registered on VKontakte, you don’t need to fill out anything - just write. It’s both convenient for the client and good for the owner – the contact has been left, and you can continue to work.

Customer Reviews

You can ask clients to tell about their impressions and publish the received texts on the landing page. But the catch is that the visitor will not check in any way whether the reviews are real or fake. It is better to go further and convince visitors of this. The landing page huskypark.info, which was developed by Texterra, contains words from clients from Instagram with links to their accounts. Everything is fair - come in and see for yourself.

Demonstration of results

3D graphics and augmented reality

The landing page was created for the Qubi application. This is a game for children 3+ years old and adults. The essence of the game is simple. In the first step, the user glues together a real paper, cardboard or wooden cube according to the proposed scheme.

Then he installs the application, opens it on his smartphone and “looks” at the cube through the device’s camera.

The cube comes to life on the screen of a smartphone or tablet. The user plays a three-dimensional version of “Snake”, “2048”, “Labyrinth”. In this case, you need to control the game using a real cube. To control the cube with both hands, you need to use a special smartphone stand, which you can assemble yourself.

A three-dimensional model of the cube can be seen in the illustration (gif).

What the client wanted

The client asked to create a landing page that highlights a feature of the game: the use of 3D augmented reality. In particular, he wanted to see the effect of moving faces of a three-dimensional cube, the active face of which is inscribed on the screen of the visitor's device.

What have we done

We implemented three-dimensionality using CSS3 3D transformations. Transitions between cube faces are done using pure JavaScript with drag and touch event tracking. Thanks to unusual transitions between screens, the user gets a sense of the volume of the screen. This is especially pronounced on the working version of the landing page.

For the final version of the landing page, we made a more realistic version of the cube. Unlike the working version, in the final version the cube rotates from the outside, not from the inside. The 3D feel is enhanced by title animations.

The landing page is fully responsive.

Interactive selection of interior and furniture colors

The uniqueness of the DSK.Color landing page is the ability to independently choose the color of furniture and interior items using an interactive palette.

The company "DSK.Color" paints any surfaces in different colors. You can order painting of furniture, household appliances, bicycles, musical instruments and other items. The client can choose any color.

The most popular service is painting furniture and interior items. It accounts for about 80% of the client's work.

What the client wanted

The client asked to make a bright and memorable landing page “with a call to color everything around.” He had ideas for making 3D renderings of the furniture so that a visitor “could spin and look at the painted piece from different angles.”

What have we done

We proposed an idea to the client: to give the visitor the opportunity to independently choose the color of furniture and interior items.

To do this, the landing page offered an image of a room in which the visitor could paint the main objects using a palette that opened by clicking. Based on the selected colors and items, the user can calculate the cost of services. The first prototype looked like this.

The client really liked the idea, so we made a working prototype of the landing page. On it, the main part already looked like this.

We agreed with the client to leave the option of painting the table, chairs, door and kitchen unit. These are the main items that the company paints.

After agreeing on the prototype, the designer and layout designer got involved in the work. The first one drew all the objects in svg (this is a graphics format). The second one laid out and added a color palette to the svg areas. After that, we implemented a modal window. With its help, the user can double-check colors and items and submit a request for the service.

Unusual and ordinary preloaders

Using a preloader or spinner, you can make any landing page more convenient and visually attractive. In this section, we’ll talk about preloaders and look at examples of these elements created by Texterra specialists.

What is a preloader and what problems does it solve?

Preloader or spinner is a sign that appears on the screen before the page loads. You see these elements every day when you use the Internet. Below is an example of a preloader.

The preloader solves a practical problem: it informs the user that the page is loading, and also replaces the visually unattractive loading picture. This needs to be explained.

Because of technical features When browsers work, website pages load unevenly. While loading, the layout may “float”. If the page loads in a matter of seconds rather than a fraction of a second, the user is left with an unattractive experience for some time.

Preloaders are implemented using standard front-end development tools: HTML, CSS, JavaScript and additional libraries and frameworks, for example, jQuery, React.

How we improve landing pages using preloaders

We create unique preloaders, including animated ones. Here are some of our works.

• Qubi

For the Qubi landing page, we made a preloader that replicates the navigation menu. This allows the user to understand how the page is manipulated before it loads.

• Levellen

On the Levellen Interiors website we used a preloader in the form of the company logo. This additional element site branding.

The landing page provides information about renting premises in the business center. The main secret of the landing page is in the “Offices” section. Here the user can see the availability of available offices on each floor of the building.

When you hover over a vacant office, the “More details” button pops up.

Clicking the button takes the user to a page with information about the office and its photos. From this page you can submit a request to rent a room.

Implementation Features

Our designer drew the shapes of the office premises, the drawings were made in svg format. These drawings are superimposed on the floor plans. When the site administrator notes in the control panel that the office is free, the script includes displaying a picture on the plan and the ability to go to the page with information and an order form. When the administrator notes that the office is busy, the script turns off the image of the drawing on the plan.

Actually design

In this example, there are no complex technical tricks or design effects - the entire landing page is taken away by a beautiful picture: background, colors, mouth-watering photographs of Astrakhan caviar. One-pager astrahancaviar.ru– a good example of how, thanks to the designer, you want to buy a product. And eat it immediately!

Finally, about the sore point - a few examples of terrible landing pages. For contrast, facepalm, powerless agony and all that. I won’t describe what’s wrong with them - I suggest you solve these problems yourself. It-a-ak...

Design development landing page the “I want it like his” principle remained in 2014, when the effectiveness of the selling page was revealed to the maximum, and companies realized that with the help of a landing page they can not only quickly sell a product/service, but also reveal themselves from a creative point of view. Modern landing pages are not only a selling structure, but also an excellent opportunity to create a WOW effect in a visitor, to admire the idea of ​​the page and its implementation.

If you don’t want to bother, you can download a prototype of the “ideal landing page” and create a page based on the rules, write a headline, an offer, advantages and benefits, insert a trust block and a call-to-action button and go to sleep with the thought that the work is done “ five." But if you want to exceed the expectations of your target audience, and let’s face it, your own expectations too, then use the landing page examples that we considered the best.

All 9 examples, collected from the Internet, we thought were cool. Simplicity, consistent with the landing page principle, convenience and consideration of the basic requirements inherent in the landing page, make examples of selling Landing pages highly converting.

Example of a selling site No. 1

The first landing that we will consider has an incredibly attractive and stylish design, but poorly thought out marketing component and copywriting. On the first screen we see a bright banner without any unique selling proposition, the emphasis is on a bright photo. When visiting a one-page website, it is initially unclear whether it is dedicated to one unique product or an entire series, which confuses the client at the initial stage.

Each person has a specific goal, why he needs a product or service. In this block we will observe dry selection criteria, but not the final need. At the same time, “from and to” indicators can confuse the client. In this case, it is better to focus on maximum characteristics. Describing a product in the style of “brevity is the sister of talent” raises a certain question about competence.

The essence of the block should be to obtain advice from a professional who knows everything about the product and is ready to give proper advice about the product depending on the client’s operating conditions.

It’s hard to imagine how the simplest landing block can be made so complex and incomprehensible. In addition, texts must be written in the style of addressing the client. Not “leave a request”, but “leave a request”.

Landing page example No. 2

Cool landing page structure, corporate design and amazing work by the marketer made this landing page our favorite. It is clear that the client took a responsible approach to the selection of videos and photos for the development studio. On the first screen we see a unique selling proposition, several needs and criteria have been completed. The most powerful and beautiful element is a video instead of a background, which reveals the essence of the training and the equipment of the gym.

Interest is sparked by the criteria.

Professional and bright photos and video materials further stir up interest in the service.

We “pressure” the visitor with a number of advantages and cover the needs, arouse “desire”.

The logical final part of the AIDA structure is the “action” block.

Example landing page no. 3

A unique picture, a stylish insert with a USP, a navigation menu, a bright design of the first block and a headline in the style of a call in the overall combination make you want to sign up for a trial training session. A button with a call to action also contributes to this. The navigation arrow is missing, which should indicate that there is also new information below. The next block is advantages in the form of criteria. Made in the form of icons with a brief description.

An excellent solution was to place a block with a call to action with a discount offer and a time limit. Photos inspire confidence in the visitor, motivate, and are also an unusual and stylish addition to the design.

An excellent block with motivation for the first lesson. The big minus is the character of a different nationality.

An example of a landing page demonstrates the style and conciseness of the design, but, at the same time, motivates the reader to the main action due to the absence of distracting details and minimal colors.

Landing Page Example #4

A good landing page developed by our web studio, which can become a role model and inspiration for other developers and clients. The one-page website reveals the problem of the target audience (in our case, women with large breasts), and immediately solves it through a high-quality offer.

Each block is an exact hit to the pain of the target consumer. Immediately behind it is the correct and competent solution to clients’ experiences based on their discomfort.

A bonus for both the visitor and the landing page in terms of lead generation is a block of benefits and advantages, supplemented with real photographs that clearly demonstrate the result.

A great way to communicate benefits not only verbally, but also visually. Thus, all information is perceived better.

Social proof uses two powerful marketing elements. A video that once again puts pressure on the problem and talks about the benefits of properly selected underwear.

And a photo of the company director with his address to the client.

A large amount of negative white space, due to which attention is concentrated on the content, as well as a fairly simple design of the content, create the impression of a stylish and modern design. The landing page is captivating with its concept and converts visitors into clients thanks to competent marketing.

Landing page example #5

A stylish example of a landing page focused on selling a service - the design and construction of luxury private houses and cottages. The landing page was developed according to the AIDA marketing strategy - a classic that tirelessly demonstrates its effectiveness.

Each block demonstrates an integrated approach of a marketer, copywriter and designer. Powerful and motivating calls to action, original and stylistic graphic images and sales text leave the visitor no chance but to cause the action that is expected of him.

The main goal of a one-page website is to form a positive impression of the company and its reputation, which becomes the main motivator for the target audience, which is wealthy consumers. This group of target audience is less interested in the issue of price, more interested in the image and capabilities of the performing company. Therefore, the landing page aims to highlight the benefits of a construction company.

In total, with the help of this selling one-page website, the consumer is provided with a solution to his problem in finding a reliable and professional contractor. The landing page fully reveals all the strengths of the company, which become a motivator for cooperation.

Example of a successful landing page No. 6

Here is an excellent example of a beautiful and functional landing page. Modern design with thematic pictures, developed in a combination of dark and light tones with bright accent inserts creates a pleasant impression of nobility.

This landing page has a distinctive feature that other developers rarely use. It reveals the issue of price as much as possible, inviting the user to choose independently price range, having considered the options that he can afford.

This is a very convenient and practical function that visually shows the user online all the offers that are suitable for the price. Another advantage of a one-page website is its focus on all the requests of the target buyer. Using this landing page, a visitor can get advice, place an order, get an idea of ​​the cost of a kitchen set, and also receive an estimate for their order. Each opportunity comes with a call to action.

Overall, the project inspires confidence in the company. And this is the main thing that a one-page website offering services should form for a potential buyer. After all, it is based on trust in the performer that the client turns from potential to real.

Landing page example #7

We chose this landing page example because it is fundamentally different from the usual traditional one-pagers.

The site is dedicated to the milk delivery service. But it is made in a comic form and is aimed only at a small group of the target audience.

After reading the storytelling, which is where the one-page page begins, it becomes clear that it is aimed at young people who are interested in slang.

There is no selling structure or elaboration of problems here, as can be seen in the previous beautiful examples of landing pages. However, the message of the site is clear and interesting, so the landing page itself has a place.

A large amount of information content, which is presented “for fun” to make you smile, is complemented by an audio playback function, which also adds humor to the page. But, scrolling a little lower, we see a block with a call to action, typical of “classic” selling landing pages.

There is no social proof, no block of trust, no blocks of advantages and benefits. But there is a recipe for cutlets :-)

It’s difficult to say about the effectiveness of this landing page. The only obvious thing is that the page is interesting, with excellent design and “school” humor. And despite the fact that such projects are a rare occurrence in the field of Internet marketing, they are worthy of existence, as they will definitely find their audience.

Example of a selling site landing page No. 8

An example of another of our work that deserves attention. The landing page sells a service for selling or renting mobile stands/photo zones. With the help of this one-page page, a potential client finds all the answers to his questions.

An excellent solution for those who want to understand the service in detail. There are unique photographs for each category of service, the cost of each with the ability to immediately select the one you are interested in. For those who could not make a choice, the landing page offers an individual order service indicating personal requests, formatted as a call to action.

The benefits block focuses on the convenience of cooperation.

The block of benefits is supplemented by a block of company advantages, which together create a powerful motivation for the client to act.

An interesting design decision that combines white and dark gray with red elements to create a stylish aftertaste when viewing the landing page. Unlike other landing pages that work on the problems of the target audience, offering their solution, this project reveals all the advantages of the company’s services, and also helps the client find answers to all his questions.

Example landing page No. 9

This landing page, which was developed by our web studio, holds the visitor’s attention from the first turn of the screen and motivates him to action. A landing page dedicated to selling design and construction services opens up a ton of opportunities for the client. This is confirmed by the feedback form, which allows you to immediately order an individual project or download a free example of a project.

When choosing a contractor, a potential client is interested in the reputation and experience of the company. It is on this information that the consumer forms benefits for himself.

A special bonus for the visitor is real photographs of projects created by the company. Bright, beautiful and attractive photos become a plus for the visitor’s trust.

Next is the block of “goodies”. That bonus that competitors rarely offer is the opportunity for the client to look at the houses built by the company with his own eyes. This service does not oblige the visitor to order the service. But with the help of the feedback form, the visitor already becomes a lead.

As a result, the client is presented with a website with an original design, thoughtful structure and concept, and competent content, which has a comprehensive effect on page conversion, leading to high efficiency.

Parting words

The modern user, sophisticated with the countless number of sales pages that catch his eye, is already tired of the same type. Today, uniqueness has come into fashion; the more interesting and unusual the landing page, the higher the likelihood that it will attract the user’s attention. In addition, good and exclusive design is always a plus: both to surprise the visitor and to please yourself. And a pleasantly surprised visitor is at least +10% to conversion. We wish you original and delicious ideas! And if you have any difficulties with this, you can always order a landing page from our web studio.

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