08.09.2024
Home / Internet / Social networks mediametrics. The VKontakte news feed is undergoing changes: has the management of the social network decided to “Officebuying”? News and public life

Social networks mediametrics. The VKontakte news feed is undergoing changes: has the management of the social network decided to “Officebuying”? News and public life

Everyone only knows about the 2-3 most popular social networks. But do not forget that there are many other thematic communities on the Internet in which people united by common interests or professional fields are constantly active every day.

The most popular social networks in Russia: 2018

    The social network is available in 90 languages ​​or more, is highly popular among the Russian-speaking audience, and is the largest in all of Europe. The headquarters is located in St. Petersburg. VKontakte makes it possible to send messages and images, share video and audio recordings, tags, create your own groups and communities, and relax playing browser games. The social network strives to remain the fastest and most modern way to communicate on the Internet. This is the most popular social network in Russia (2018).

    This domestic social network belongs to Mail.Ru Group and was created in March 2006. In terms of popularity this year, it ranks 3rd in Armenia, 4th in Azerbaijan and Russia, 5th in Kazakhstan, 7th in Ukraine, 27th in the whole world.

    According to a December 2017 survey, 19% of the domestic audience use the Odnoklassniki website almost every day or every day.

    A free social network that allows you to share photos and videos. It incorporates elements of a social network. Instagram allows you to take photos and videos, use filters, and share them through your account or other social networks. On at the moment both from the user’s point of view and from the point of view of promoting your services and products

    A popular video hosting site in the world that stores a lot of videos. A unique social network in which everyone can find both and make it their main one.

    This is the most famous social network in the world, which appeared on February 4, 2004. Its creator was Mark Zuckerberg and his roommates while studying at Harvard University. The first name was Thefacebook, only university students had access to it. After this, students from Boston universities gained access, then students from all American universities from email address at.edu. Since the fall of 2006, anyone can register on Facebook.

    The emphasis in this social network is on personalization and ease of use. The content is divided into several categories - video and audio, chat, link, quote, photo and text. People subscribe to blogs that are interesting to them, the entries of which appear in the news feed. They also mark posts they like using the corresponding button and reblog to their page to comment on them.

    There is support for automatic export of messages to Facebook and Twitter using the RSS protocol.

Social photo hosting, whose users upload images to appropriate collections and share photos with other people. Added images are called "buttons" and collections are called "boards".

Other most popular social networks in Russia

    A popular portal where users create their own electronic diaries and communicate with each other. There are also counters for websites.

    Russian-language social site, which is a collective blog. There are elements of a news site. Habrahabr is intended for publishing analytical articles and news. Topics – Internet, business, modern information Technology. Several years ago, a number of topics were separated into separate resources.

    A popular platform on which users create their blogs and communicate with people. Popular social networks in Russia include it in their list.

    The largest music catalog that creates separate and general charts for each user.

Not the most popular social networks and portals

    This social network is designed for users to communicate with each other. With its help, you can find friends with similar interests and similar entertainment, create an individual personal page design, start a diary, become a member of communities or create your own based on interests, communicate on blogs, share videos, audio and images. About 300 thousand users maintain their blogs on Privet.ru.

    This is a popular web service designed for blogging and communicating with like-minded people.

    A social service for Russian news channels, which was launched in the spring of 1998. Designed for organizing and maintaining electronic mailing lists.

Specialized social networks

    A business social network that brings together entrepreneurs and specialists based on certain characteristics (geography, profession, industry). It appeared in the summer of 2008, and today there are about 7 million registered users. The social network is intended for discussing professional problems, finding partners and investors, self-education and obtaining new ideas. In the most large communities More than 2 million people participate in the network.

VKontakte is perhaps the largest network not only in Russia, but throughout Europe. Its creator, Pavel Durov, initially planned in 2006 to create a place for students to communicate. But after some time it began to gain popularity and was no longer intended only for a specific category of the population.

Every year the site changed to suit modern trends. Free music gradually faded away due to subscriptions and various bans. Online broadcasts, advertising and even money transfer services began to appear.

A new round of development for the company was caused by the departure of Pavel Durov, the creator of the Network. Most of the controlling stake passed to MailGroup in 2014. And although many did not like the changes: design, availability of music and much more, the network continues to remain at the peak of popularity today. More than 80 million people visit it every day.

Network capabilities:

Odnoklassniki appeared in the same year as the giant VK. And they began to gain enormous popularity. At that time, it was the only place where one could find long-time friends and classmates from all over the world. That's why this domain name was chosen for the site.

After the surge in popularity of VK, Odnoklassniki began to be considered a social network for the older generation. Indeed, according to statistics, about 56% of users are people from 25 to 46 years old. In total, the site is visited every day by about 42 million users.

From 2008 to 2010, paid registration was implemented. The account could have been accidentally deleted and you would have had to pay money to register. This caused a massive outflow of users to other social networks, including VKontakte. But by 2010, this practice was abandoned and returned to the free mode.

Odnoklassniki moved to a more concise OK domain, similar to VK. The site is still owned by the same MailGroup.

Possibilities:

  • Sending messages between users, adding to contacts.
  • Creation of forums and groups, participation in them.
  • Money transfers.
  • Search for people using certain parameters.
  • Live broadcasts.
  • Messenger OK Messages.

The portal appeared much earlier than its competitors, but was never able to gain popularity. Today, only 18 million people are registered in it.

Belongs to the company "Cyril and Methodius", which produces multimedia educational products, teaching aids and various reference books. During the entire period of work, she changed three domain names: classmate.km.ru in 2003, odnoklassniki.km.ru in 2007 and vkrugudruzei.ru in 2008.

Because of the use of the word “oddnoklassniki,” the company’s owners had to sue representatives of the OK website. Some users expected the two services to merge into one, but the merger never happened.

The site positioned itself as a service for finding old acquaintances and classmates. It does not have any special capabilities compared to popular social networks.

[email protected] - developed by MailGroup in 2007. Initially it was intended as a service that would unite many Mail projects under a single interface. But very quickly, literally in a few months, the development grew into its own social network.

Almost every year, new functions were added to the interface that corresponded to trends: listening to music, microblog, news comments, messaging. It is obvious that the company focused primarily on the industry giants - VK and OK.

The fifth most popular site in Russia and the first in Kazakhstan. According to statistics, it is the only service where the female audience exceeds the male one.

The project appeared on the Internet back in 2006. Currently it unites 16 million users throughout Russia. It is a social media platform where you can communicate with people, create websites using a website builder, and share news.

The owners of the site are the Olanola company. They own 100% of the shares.

Initially, the service was created with the idea of ​​finding classmates and old acquaintances. The idea was the same as other social networks. But the project did not gain popularity because the creators did not pay enough attention to its development.

As a result, It’s a Small World changed the concept of the site twice. In 2008, they refocused on the geolocation principle. Now each network participant could be found on a general map of the Google service. But the maps were undeveloped, and the site did not have its own system.

Came since 2012 new idea development – ​​to implement a recommendation network where each user will be able to create their own website. And even make money from it.

Possibilities:

  • Self-learning recommendation service Neuron.
  • Built-in website builder.
  • Earning money on the site, subject to its popularity.
  • Maintaining a thematic blog.

Since the service is a dating site, in addition to a social network, you can find a lot of paid services: Various casual games. The emphasis is on posting photos. The user can create entire galleries for viewing. Basically, this is what attracts many users to Photo Country.

Possibilities:

  • Dating service.
  • Casual games.
  • Photo galleries.

The service has been developed since 2007. And it first appeared on the Internet in 2008. It is a simple social network for schoolchildren, teachers and parents. The purpose of the service is to modernize education for the better.

The emphasis is on education. Here you can post your class schedule, homework and monitor its completion. Teachers can write messages to students, send schedules and homework. Children - share news with each other, make their own schedule, do homework. Well, parents should monitor their child’s progress.

At the moment, more than half of Russian schools have joined the project and are required to register students.

Judging by the interviews of both the general and operating directors, reproduced in many news resources, this is exactly the process that is happening: it seems that changes in Vkontakte will be made according to the principle “like others.” Vkontakte news feed will now be formed according to a method similar to that already used in “ ” (read, Facebook) Talking about it, Mr. Dobrodeev (CEO of vk.com) called the innovation “algorithmic tape.”

What does this mean and why are innovations started? After all, it has long been known that many people love VKontakte precisely because the site’s interface is simple, understandable and, importantly, practically unchanged for many years. To a certain extent, it’s all the same, but absolutely the opposite; many people just can’t stomach Facebook. It turns out that it was decided to “relieve the unnecessary stuff” from the VKontakte news feed, and this is being done, from the point of view of the social network’s management, solely in the interests of users. The social network news feed, the most popular section among users, due to its specificity, “collects” all the information about any activity: what’s new from “friends,” publications in “groups,” photo likes, and much more. Because The “average” user of vk.com has connections (subscriptions) with several hundred accounts (other users, communities, etc.), which “give birth” not to hundreds, but to thousands of publications every day, then our “average user” There is definitely information overload. Such information pressure inevitably reduces the user’s interest in the social network. It’s up to the “smart” news feed to bring back this interest. It turns on when you click on the “Show interesting first” link at the top of the page with the VKontakte news feed.

In this case, an algorithm is used that analyzes which friends the user interacts with more often, which communities’ posts are viewed and “liked” more often, and which material potentially interesting to the user gathers more discussions. In general terms, the smart algorithm of the VKontakte news feed will itself evaluate what information is of priority importance to the user and display such information first. Less important data, according to the algorithm, will not disappear anywhere. They will simply be displayed in the news feed after the “needed” ones. The “most interesting” feed has a 15-minute update interval: when posts pass this 15-minute “milestone,” they can change their order in the feed if there are any changes in their relevance.

The user can return to the usual “show everything” format by clicking on the line “Show by publication time”:


Switching to the classic view of VKontakte news

You can also notice the “List of sources” link on the right side of the social network news feed management menu. Thanks to this option, you can now “filter” information received in “News” by activating or deactivating a “friend” or group to which the VKontakte user has a subscription.

If a user/group is blue, their activity will be included in your News.

If you want to delve into all the nuances (and there turned out to be a lot of them) introduced into the VKontakte news feed by the “trend” algorithm, then it would be worthwhile to take a look at the page

Tumblr- a general tumbling blogging service with elements of a social network

Flickr- a photo and video sharing social network that supports tens of millions of members and more than 10 billion photos

Snapchat it is primarily an audiovisual content network with over 200 million users

Meetup is a social network that allows you to join groups to meet people who are interested in a certain topic, date them, try new things and do what you love.

Woddal is a social network that allows people with similar interests to unite and share information, photos and videos.

Mastodon this is a new social network, something between Instagram and Twitter. It is quickly gaining popularity and adds new features that the other two do not have.

Hello- a social network in which users can join and create communities with the same interests.

EyeEm is a visual content-based social network that is seen as an alternative to Instagram. But it has more authentic content provided by 22 million users.

MeetVibe - mobile social network that allows you to find out who is nearby in real time

Houseparty is a video-based social network where users communicate in groups using FaceTime.

Canoodle is a social dating network that brings together people with the same interests.

Bucketlist is a social network where users can set goals and interact with other users who have similar goals.

Amino is a mobile social network that has large online communities on almost any topic.

InLinx considered one of the new trends in social media. It integrates many different functions such as; interaction between families, friends and colleagues, meeting new people and digital marketing.

Spinchat is a social network where you can meet new people and play games with them.

Soup is a social network that encourages users to share interesting things.

Tagged is a social network for finding new friends. The site has approximately 20 million unique visitors worldwide.

MeetMe helps users find new people to communicate with on mobile devices.

Anchor is a social network that allows its members to easily submit podcasts and distribute them widely with one click.

Slashdot is a social network where users can add their news and articles for comment by other users.

Mix shows interesting content selected by friends and like-minded people

My.mail.ru [email protected] is a large social network from Mail.ru.

Spaces popular social network for mobile phones with file sharing capabilities

Sosedi.ru- information about your neighbors: announcements, acquaintances, news, all rumors and gossip.

Esosedi.ru- communication between site visitors based on geographical objects, communicate with your neighbors online.

Vkrugudruzei.ru– Among friends, social network from the media resource KM.RU

Familyspace.ru- a family social network for relatives and classmates. Your photo album and family tree.

Starichki.ru Starichki.Ru is a social network for middle-aged and older people. Everyone considers themselves old in their own way; it’s never too late to meet new people.

Instant messaging networks

Skype is an instant messaging platform that allows you to communicate using text, voice and video. Part of Microsoft.

Messenger is a social networking platform for instant messaging that operates inside Facebook.

Telegram- cloud instant messaging service that encrypts data transmission

Viber- a communication social network that allows you to send text and voice messages. and video messages.

WeChat is a mobile messaging social network with nearly 1 billion monthly active users, mostly from China. But WeChat also offers an English international version. He has rich functionality, from chatting to shopping with users, even buying houses within the app.

Line is an instant messaging social network popular in Japan but also supports English. and other languages.

Blogs

LiveJournal livejournal.com is an online community, a social network in which the lines between blogging and friendship on social networks are blurred

LiveInternet iveinternet.ru - popular blog platform, diaries, ratings.

Blogger blogger.com – international blogging platform

Venividi venividi.ru - tourist blogs.

Business, professional social networks

Linkedin.com- the world's largest network of business contacts, with more than 500 million users in more than 200 countries.

Viadeo.com- social network for business owners, entrepreneurs and managers - mainly in Europe

Xing.com- international business social network for job search and personnel selection.

AngelList - it is a social platform mainly used by venture capitalists and aspiring entrepreneurs.

ASmallWorld This is a paid social network, which can only be joined on the basis of an invitation from a participant. The site is dedicated to VIP recreation, travel and creating social connections.

eToro - The world's leading online trading social network with millions of registered users and a variety of innovative trading and investing tools.

Evernote is an international social network that unites business professionals,

Ryze is a social and business network. Through the network, members can grow their business, build a career, find a job, make sales, or simply keep in touch with old and new friends.

TalkBizNow is a social network for business people, members can meet and do business together online.

Networks mainly with a Russian-speaking audience

Professionali.ru- a social network of professionals, search and offers of professionals in many areas of business.

E-executive.ru- business social network of top managers and executives at various levels.

Habrahabr.ru– the largest network of IT specialists, discussion of interesting news and materials by IT specialists

Klerk.ru– diaries, blogs about business, taxes, accounting on the portal Klerk.ru

Zakon.ru- social network for lawyers, discussion of laws.

Nsportal.ru- social network of educators, training programs and literature for teachers.

Maam.ru- Maam social network of preschool education workers.

Rusedu.net- community of teachers, social network of teachers

Help information

Quora is a large question-and-answer based social networking platform where users ask and answer various questions.

Ask a large question and answer social network similar to Quora.

GirlsAskGuys- a social networking platform in which representatives of the opposite sexes ask and answer each other’s questions.

Sprashivai.ru- you can ask any questions and you will receive answers to them. The question can be asked anonymously. There are options for mobile devices

Otzovik.com- a social network of reviews about all kinds of products and services.

Flamp.ru- a social network that publishes reviews of companies and organizations in different cities.

News and public life

Care2 is a social network that brings together activists from around the world primarily to discuss political and environmental issues (about 40 million users).

OneWay is a community of fundamentalist Christians.

Digg is a news-based social network. It analyzes news, articles and videos from other major media outlets. Users can highlight a story or news so other users can see it.

Cross is a social network that shares Christian content to its 650,000 members.

Russia.ru is a news social network. Your view on the problems of Russia.

Newsland.com is a news social network, communities and discussion of world news.

News2.ru is a news social network; participants choose interesting and relevant topics themselves.

Arounder – people, events and news from your surroundings, a new approach to the work of a social network where you are the epicenter of what is happening (application for mobile devices)

Dirty.ru - the dirty platform gives you the opportunity to realize your ideas with like-minded people, everyone can create a community and set their own rules there

Elitsy.ru is an Orthodox social network for those who choose the path of Orthodox understanding of life. Questions and answers from priests, addresses of churches and much more.

E1.ru E1 is a social network of Ural residents - a forum, answers to all questions, communication on everyday topics.

Nirvana.fm - social network of Siberia, dating and advertisements.

Education, science

Edmodo educational social network, which includes teachers, students and parents. It has more than 50 million users.

Brainly is a large educational social network created by students for students. It has more than 80 million users.

Academia- social networking platform for scientists. Can be used to exchange documents, monitor research in a specific area. The site has more than 55 million users.

Bibsonomy- a social network in which participants can organize scientific work, research, collect publications and establish contacts with like-minded colleagues and researchers.

ResearchGate- a social network where researchers and scientists can meet, discuss and share knowledge.

Amikumu- a social network for learning languages, helps the user find people studying a certain language and communicate.

Hellolingo is a social network dedicated to teaching and learning foreign languages.

Italki a platform for communication between language learners and language teachers, aimed at helping the learning of new languages.

English, baby! is a social network and online program for learning spoken English and slang.

Busuu- international community of language learners. The site connects students with native speakers to make the learning process easier.

Scipeople.ru- scientific social network, courses, grants, library.

Science-community.org- social network for scientists: conferences, institutes, grants, work and more.

Creativity and art

DeviantArt - an art sharing network with over 38 million registered members.

Bandcamp- a social network that unites musicians and artists.

Kroogi is a social network in Russian and English that brings together artists, musicians and painters.

Stage32 is a social networking and educational website for people in the television, film and film industries.

Stihi.ru– Poetry.ru is one of the largest projects in the Russian language dedicated to poetry. Here authors can post their poems, receive ratings and reviews.

Chitalnya.ru- a popular literary portal with free publication, communication for fans of the Russian language and poetry.

Artchive.ru Arthive is a social network for artists that unites contemporary artists, galleries and art connoisseurs. The project provides users with the opportunity to easily find each other, communicate and discuss creativity.

Neizvestniy-geniy.ru- a social network for creative people for artists, musicians, literary critics, photographers and other professions.

Beesona.ru- literature, music, painting. The site provides ample opportunities for publishing texts, posting photographs, illustrations, personal communication, and promoting your own creativity.

Music

SoundCloud is an online audio platform that allows users to upload, record, promote and share their original audio recordings. The service is visited by more than 150 million unique listeners every month.

Last Fm network for searching music, recommendations, it is possible to share with friends what you listen to. The site has tens of millions of users and more than 12 million music tracks.

ReverbNation is a social network for musicians that helps them manage their careers and find new opportunities. There are about 4 million musicians on the site.

Playlist music social network. Allows users to create unlimited music lists and share with friends.

Indaba Music (Splice) is a social network for the music community around the world.

Video

Vimeo is a video-based social network very similar to YouTube, but with more features and functionality (over 70 million users)

FunnyOrDie is a comedy video network that allows users to upload, share, and rate videos.

Tout is a video network that helps companies increase online video revenue and drive deeper engagement with viewers (over 85 million unique viewers per month).

Howcast is a social network similar to Youtube where users can upload high quality videos.

Bigo is a streaming social network where users can showcase their talents and meet other members. Very popular in Singapore, Thailand, Japan and India and has about 40 million members.

Bitchute is a video social network similar to YouTube. Its policies, and especially its monetization policies, are considered less strict than YouToube's.

Photo, design

Photobucket It is a photo and video hosting site with over ten billion photos and over 100 million members online.

WeHeartIt is a social network for sharing inspirational images. The site has more than 45 million users.

Fotki The network is available in 240 countries and contains more than a billion photos.

Fotolog is a photo blogging site with over 20 million unique visitors.

Imgur A photo sharing resource where members can vote (and rate) photos.

Pixabay a resource where participants exchange high-quality photographs

Dronestagram the resource is focused on sharing photographs taken using drones.

Snapfish is a social network for photo sharing

Shutterfly a photo sharing resource that allows its user members to use photos to create personalized gifts such as mugs and t-shirts.

Prosto-foto.ru- a social network for photography lovers.

Photogeek.ru- social network for photographers and amateur photographers, checking your photos by professionals

Fotokto.ru- PhotoKto is a Russian social network for professional photography. Professional and amateur photographers discuss their own and other people's photographs.

Houzz is a social network in which users connect and exchange information on design and design.

Dribble is a social network that allows mainly designers to connect and share ideas.

Books, writing and reading

Wattpad one of the largest literary social networks, connecting a worldwide community of 70 million readers and writers

Medium is one of the world's largest social networks for writing and reading. It has about 60 million users.

Crokes- community or social network for authors. It's similar to Twitter, but limits posts to 300 characters.

Goodreads - a social network for book lovers who can recommend books and see what their friends are reading. The site is owned by Amazon

Library Thing- social network of book lovers

Anobii is a social network where readers can connect and exchange ideas about books. .

Elftown community of fantasy and science fiction fans

Scribd is a large reading social network where members can read books, audiobooks, and magazines.

Livelib.ru- a community of book lovers.

My-lib.ru- a great place to find and read fascinating books, collect your favorite works and discuss what you read.

Bookmix.ru- a network of book lovers, new and classic books, different directions of books, reviews from visitors. Friendship between site visitors based on literary tastes.

Travel and leisure

GetJealus is a social network where members share travel-related content.

TravelersPoint is an online travel community network where users share their travel experiences

Internations- social network. a network that connects expats in 390 cities around the world

Hospitality Club- a social network that unites hosts and guests, travelers and local residents, the opportunity to find free accommodation around the world.

Gapyear is a social network that unites travelers around the world.

Tournac - social network is a network for travelers that connects people traveling to the same places.

CouchSurfing provides a platform for members to stay in someone's home, host travelers, meet other members, or participate in events.

Foursquare.com- Discover the best restaurants, bars, shops and attractions in any city in the world, with access to millions of tips from local experts.

Turmir.com- Social network of travelers, search for holiday tours, hotel reviews.

Tourout.ru- social network of tourists, tourism community

Health, sports

CaringBridge is a social network for people suffering from various diseases, needing hospitalization, medical treatment and recovery after a serious accident, illness, injury or procedure

BeMyEyes The resource is designed to help blind people solve everyday problems. The app connects people with visual impairments with sighted users via video chat to show the situation and get help.

PatientsLikeMe is a social network for patients that brings together patients with similar diseases to exchange information.

DailyStrength is a social network based on health care and community support of approximately 43 million people.