There are a lot of useful groups on VK and any audience will find what they are looking for.

Do you want to have a good laugh or find something to while away the evening? You will definitely find it.

Do you want to find a travel companion for a joint trip or find out latest news from the world of art? And this can be found without any problems.

It provides its users with a huge amount of information, among which only the purposefulness of visiting the site does not allow them to get lost.

Useful information, jokes, interest groups, music for every taste - all this attracts users, which is why VK does not lose its popularity.

The groups presented in this collection have existed on VK for quite a long time. Most likely, you have come across them more than once or even subscribed - take a look, maybe you will look at them in a new way and want to visit.

We present you a list of the most popular VK groups.

10. Clear jokes, 8.8m

Content: jokes, jokes.

In a group “Clear jokes” you will find something you can work on. The jokes are suitable for people of any age group, but the group’s subscribers are mainly teenagers and young adults.

The main thing is that there are no religious, political or other prejudices in this group, which is a huge plus.

Many of the things people in this group laugh at we encounter in real life—for example, there is a joke on the wall about a child asking his mother, “Mom, do you need help?” To which she answers him: “No need, I didn’t hire you as a servant here!” No help in the house." Indeed, a common situation...

Group Features: Humor is a great force; it brings people together. Those who have something to laugh at together often become friends. In a group, people communicate and laugh – this is a significant plus.

9. YOP, 9.5m

Content: jokes.

“YOP”– this is another entertainment group for those who cannot live without humor and jokes! Much of what will cause contagious laughter is very familiar from real life.

On the group's wall there is one entertaining photo of dogs swimming in a pool, and it is accompanied by the following words: “This dog party looks more fun than anything you've ever had in your life,” which very much characterizes this group. Its goal is to make users laugh, and the publications fully justify the purpose of the group.

Group Features: always new selected jokes, regular posts on the wall, you can order advertising from the group.

8. VKontakte team, 9.9m

Content: information about VK.

“Team VKontakte” is a group that tells its users about all the changes taking place on the site, as well as innovations and developments.

In the group you can ask questions and communicate with other users. Subscribers communicate and share their opinions about developments, which is very useful for those who have just visited the group (to keep abreast of what is happening).

Suitable for active users who don't want to miss a single detail about their favorite site.

Group Features: the opportunity to learn about all the changes first-hand, you can ask questions and communicate.

7. KinoKaif - Best films, 10.0m

Content: movies.

Group subscribers “KinoKaif – Best Films” They can always watch new films, because the administration carefully monitors new releases and posts films on the wall with detailed descriptions.

There is no specific genre in the group, which is what attracts subscribers - amateurs or can always find something they want to watch.

In “discussions”, users can help each other find films by description, share what kind of film they are expecting, and talk about their favorite films.

Group Features: There is always the opportunity to learn about the latest films and choose a film to watch; film lovers can communicate with each other.

6. MDK, 10.5m

Content: jokes, humor.

VK has quite a lot of public pages and groups about jokes - this suggests that users have a sense of humor and a desire to laugh at themselves and the people around them in a sarcastic manner. Laughter relieves tension, which is why humorous public pages have many subscribers.

We present to your attention another group about jokes - "MDK", the most popular VK community. His jokes are quite sarcastic and contain unflattering comic strips.

It is useless to promote morality in this group - subscribers make fun of everything and everyone, without caring about the feelings of others.

Group Features: regularly updated jokes, so you can join the group at any time, for example, on the way on public transport, to laugh and cheer yourself up.

5. JOKES | Smeyaka, 11.0m

Content: jokes.

“JOKES | Smeyak”– a group created for those who prefer to have fun and joke rather than cry if an unpleasant event occurs.

The group's editors publish funny pictures and photo jokes, so you can come in at any time and laugh to your heart's content, because the jokes are updated all the time!

The jokes posted in the group are collected from the far corners of the Internet, or are unique, created by authors who understand humor.

Group Features: The funniest photo jokes and jokes can always lift your spirits; entries are regularly published in the group, so you can get a dose of humor at any time.

4. Laugh until you cry:D, 11.2m

Content: humor, jokes.

At the group “Laugh until you cry: D” there are regular subscribers who communicate, laugh and look forward to new jokes.

Every day in the group, users discover new funny jokes, pictures and anecdotes. Mostly the community uses black humor and sharp jokes. You can often see jokes about politicians.

When you want to laugh, you can always look into this group and get what you want.

Group Features: regularly new jokes, communication based on interests, life stories presented to users in a sarcastic manner.

3. Cinema Mania, 11.6m

Content: movies.

“Movie Mania” is a popular group about cinema. The best and new films are collected here. Users can find out about the latest and most complete information about movies.

Mostly science fiction is published in the community, but there are also other genres: thrillers, comedies, adventures. Sometimes photographs of movie stars are published.

Users join to be the first to know about new movies and choose their favorite movie to watch.

Group Features: detailed descriptions of films, new releases; in the “discussions” you can contact subscribers to help you find a film based on its description.

2. Cinema Mania | New 2019, 12.3m

Content: movie.

Group “Movie Mania | New 2019” introduces users to the latest movies; in addition, it allows you to select a movie to watch that was released several years ago.

In the group you can watch new films completely free of charge in the best HD quality, you don’t even need to register.

In addition, the group sometimes publishes documentaries, for example, about the sea kingdom and its inhabitants, as well as cartoons and popular TV series.

Group Features: subscribers can share comments from the group, it is possible to find a film based on its description in the “discussions”, and sometimes competitions are held.

1. New Music 2019 | New items, 16.6m

Content: music.

Group name “New Music 2019 | New items" speaks for itself - new music is published in the community, but, in addition, those who like to “fall into” nostalgia find here the music of their childhood and youth.

The selection of music is accompanied by photographs of beautiful girls, as well as pictures of a successful life, which causes aesthetic pleasure among subscribers. The creators are always happy to like and repost.

Group Features: popular music for every taste, regular publications, beautiful photographs.

VKontakte more 54 million groups and public pages. Of course, many have already been blocked or have not been active for a long time. Today I want to present you with statistical data from more than 3 thousand groups in this post, which, in principle, captured most of the VKontakte traffic.

• 3361 groups and public pages with open statistics.
• 862 603 881 — people who joined them, including millions of bots =)
• Coverage per day - 124 613 285 people. The daily audience of VKontakte is 48 million people, respectively, each VKontakte user saw at least any news from these groups 2.5 times a day.
• 25 887 467 — unique users in these groups (daily). More than half of social network enters these groups.

The most interesting things are yet to come. Often companies buy advertising in one group or another. The most popular for advertisers are millionaire groups. In my statistics there are 189 .

But everywhere and always there are pitfalls. An inexperienced advertiser can quickly buy a post in a million dollars, with the hope of reaching a huge number of people. Bought it and is watching. Almost no reaction.

Many VKontakte groups are “cared for” at best by half, at worst by 99%.

Let's look at some “interesting” VKontakte millionaire groups:

Secrets of female beauty
Design it! - decorate your world
Cook it! - delicious recipes
Ogonyok
Secrets of success of great people

Took five groups in total 6,300,000 participants. Daily coverage 284 396 , and only unique users 16 299 per day.

Now let's take one group:

Gambling addiction - 560,000 members, 294,000 coverage And 164,000 unique users per day.

Do you see the difference?

I'll show you an interesting graph:

The higher, the worse.

Of the 100 millionaire groups, only 5 have the best effectiveness in terms of reaching users and unique visitors. They are highlighted in red. Certainly MDK tears everyone up. This group receives 1,000,000 likes on posts per day, about 120,000 reposts, and 80,000 comments. Closer to her is only the group " Institute of Noble Maidens“, also with 1 like, but there are significantly fewer reposts and comments.

And here is another graph, the ratio of unique visitors to the number of participants in TOP VKontakte groups.

The higher the orange bar, the worse it is.

This proves the saying - "Don't believe your eyes." Don't pay attention to the number of participants in groups.

In groups with millions of people - 2,7% is the average ratio of unique users to the number of participants.

For example, if you have a group of 1,000,000 participants, no less than 27,000 people should visit you per day,

The average for VKontakte is: 3,5%

For my 500 selected groups, this figure is - 10,34%

And in my TOP100 groups - 18,43%

Ratio of participants to coverage in groups with millions of people:

This is where the coverage goes down - a bad millionaire. All this data is from the statistics table.

You know what’s most interesting is that it’s not always a metric “ coverage» is a decisive factor in choosing a group for advertising.

Let's take 100 groups.

Total subscriber reach - 380 000 person per day

Unique users - 780 000 person per day.

How so?! It's simple, you looked at the statistics of groups with erotic content. People directly enter the URL of the group, do not join or like it, but watch it in a cute and playful way.

Because of these cunning tricks, different metrics and different influences on conversion, I created my own small group effectiveness rating.

I won’t talk about formulas, they are elementary. I present to your attention my little work in the public domain for everyone. Maybe it will help someone find it necessary groups at an ideal price/quality ratio. I won’t reveal all the secrets of the tables, I hope you can figure out how to use it yourself.

And, if it is useful to you, “pour in” as much as you see fit:

• Ya.Money - 41001631150653
• WMZ - Z236183456552
• WMR - R694147193667
• WMU - U322866130020

Yes, and regular ones thanks, likes and retweets They will suit me too.

Download -

Thank you for your attention, I was with you, lazy Staurus.

Imagine Steve Jobs - black turtleneck, piercing eyes - trying to present the iPhone, standing in the middle of a Papuan village where there is not even electricity.

Despite all his genius, Jobs is unlikely to succeed with such an audience. Advertising placed on a site with an inappropriate audience is also ridiculous and ineffective. By advertising in public pages that are not suitable for your audience, you lose money and time. It is much better to advertise where your potential customers live.

How to find suitable VK groups for paid posts?

The standard functionality of VKontakte allows you to find groups that are suitable by topic (very general) or by name. This is not enough. First of all, because the topic is stated arbitrarily, just as the name does not always reflect the essence of the audience. It's simply too short for that.

I won’t dwell on the difficulties of choosing sites: they are known to anyone who has tried to advertise in public sites. Let's move on to solving the problem right away.

Another approach: we start with the user!

To find the sites we need, we just need to remember why this is being done. Our goal is to find groups where there are people receptive to our advertising. Let's then find these suitable people and see what groups they are in.

Of course, we won’t search manually. I bring to your attention the second tool of the SMMup.ru project - Search for groups based on target audience parameters. The tool is located at: http://smmup.ru/target.php

How does this work?

The general idea is very simple:

1. You indicate the main parameters of your target audience
2. Based on them, a sample of users is prepared
3. The program collects data about which groups each user belongs to
4. The information is summarized, and as a result we see which groups are preferred by people who are our potential subscribers or clients.

Ha ha, you say. Well, as a result, MDK and EP will be the result - what every second person has subscribed to. That's no use!

That's right. Therefore, the fifth point is the most important! - consists of calculating compliance index.

To understand what this is, you need to remember the basics of marketing theory. The concept of affinity index is well described in Wikipedia. Let me remind you here that this is an indicator of how much better advertising is perceived by the audience of a particular site in relation to the audience as a whole (random people). It might be easier to understand with examples:

So here it is. The probability that a person in our sample is a member of a particular group directly depends on 2 factors: the size of the group and the affinity index of the site for this sample. But we know the number of subscribers of the group! So what's stopping you from calculating the fit index?

I’m turning this brief excursion into theory and moving on to practice. You don't have to delve into all the calculations with the matching index. Now you will see that it works and that's the main thing.

Examples of how the tool works

First, let's pick something very simple so that we can make sure that the idea of ​​a compliance index works.

For example, we want to launch a website dedicated to football in the regions and decided to advertise in small groups of fans of this sport.

Let's find out what football fans in Kaliningrad are subscribed to. We indicate the city, set the age from 20 years (after all, we need an adult and solvent audience), in the interests of, of course, we indicate football. We start the search and analysis.

We get a table with communities sorted by descending index (clickable):

The first lines with a huge compliance index are occupied by small regional groups of football fans. The remaining communities are predominantly male, i.e. The audience in them is “warm”, which also suits us well. Quite logical results, right? We could have obtained them using a standard search for communities, although it would have taken more time.

A more complex example. Let's say we sell some special software or service for, well, for example, realtors in St. Petersburg. Is it easy to find groups where realtors sit? Not so much anymore:

With a standard search we find only groups offering services...

But for smmup.ru this is not a problem. We indicate the city and position:

There is already something to profit from here, right?

Another example + a little subtlety in using the tool.

We want to sell fans of the Hobbit films some kind of accessory - maybe even the Omnipotence Ring with delivery in Moscow. We indicate “The Hobbit” among interests:

Oops. Somehow pale: small affinity (not tens or hundreds), vacancies... Something is wrong! Please note the notice above the table. Yeah, of course! After all, listing “The Hobbit” in your favorite films is not yet a sign of target audience. The film is quite popular. We add “Tolkien, The Lord of the Rings” to interests to gather the most ardent fans:

Sounds like a deal, doesn't it?

Briefly: how can the tool be useful?

There are many such examples that can be given. Go to the website and try it for yourself! You can specify many conditions for selecting an audience: gender, age, interests, geography, work... Specify a portrait of your ideal client - you will receive a list of the best platforms for advertising.

I don’t think that my readers need further explanation of how profitable it is to advertise in a small group with a homogeneous and active audience that suits your parameters. Let me just remind you that You can usually get advertising there very cheaply. Or even free of charge if you can offer something more or less interesting. Small thematic groups are often conducted not for profit, but out of interest.

Use the tool (on at the moment it's absolutely free)

It's no secret that the majority of users in our country have accounts on social networks, and the most popular social network in Russia and the CIS is VKontakte. But this platform is suitable not only for communication, but also for making money, because popular groups and public pages (publics) make very good money from advertising.

TOP 10 largest public pages on VKontakte

The largest public pages on VKontakte as of November 2018.

Each of them has 8.6 million subscribers or more. As you can see, these are mainly entertainment-themed public pages (humor), as well as communities dedicated to cinema and music.

The largest public page on VKontakte is New Music 2018. It has over 16 million subscribers.

Review of popular public pages on VKontakte

“Laugh until you cry”

Fill your group with great content for the week ahead, in just 10 minutes Start filling the group ➡

In all ages, humor will be a relevant topic. In the “Laugh Until You Tears” community you will always find various demotivators, jokes and anecdotes. There are no monotonous stories “stolen” from other sites. For better visual perception, a picture is attached to each entry. And the group administrator tries to choose really funny and original jokes.

“Culinary masterpieces”

The most popular culinary public on VKontakte has 6.7 million subscribers. These are mainly, of course, women who are interested in cooking and are looking for interesting and tasty recipes with photos and videos.

In this community you can subscribe to the recipe newsletter. The following categories are offered: New Year's recipes, super breakfast, homemade dinner, aromatic lunch. The burning question is “what should I cook?” removed!

Did you know?

An educational public page, a collection of facts and interesting life stories. After your first visit, you will be able to find a lot of new and interesting things for yourself. This group has amassed 5.5 million members since its founding.

Beautifully said

This community publishes beautiful words about happiness, love, the meaning of life. You can immerse yourself in reading poetry, apt expressions, stories - there is plenty of material here. A couple of years ago, the public feed was literally filled with advertising posts. Today there is much less advertising and more interesting information. The community has 6.5 million subscribers, 79% are women.

Psychology of relationships

A group about gender relations - in simple words about perhaps the most pressing topic. Subscribers find this public interesting and useful. In addition to romantic, touching and motivating posts, the community publishes tips, games, and in discussions you can even get advice from a psychologist. Among the 6.3 million participants, there is no significant imbalance between male and female audiences - both sexes are equally interested in the psychology of relationships. The public has its own page on Instagram, where there are already 50 thousand subscribers and more than 2 thousand publications.

Watch the video on the topic:

How much do VKontakte publics earn?

Having a multi-million audience on VKontakte is not only pleasant, but also profitable, because all communities make money from advertising.

Let's take the popular community - Laugh until you cry, which has more than 11 million subscribers.

You can also see community statistics there.

Regular subscribers do not have the right to write new posts on the wall of this community; only the administrator can do this. This rule is used to ensure that high-quality and fresh jokes do not get lost among the heaps of rubbish. The developer has achieved great popularity among users and has more than 11,000,000 VKontakte subscribers in his “arsenal”.

The average age of subscribers also matters. There is an opinion that VKontakte is a social network “for schoolchildren,” i.e. for young people under 18 years of age who do not have their own income and the ability to buy anything. Therefore, potential advertisers always evaluate not only the number of subscribers, but also other factors

Develop your VKontakte community wisely: Explore complete guide on earning money on VKontakte

How to choose a VKontakte public page for advertising

• age and gender of public visitors (are subscribers your target audience);
• number of unique visitors per day;
• subscriber activity (number of views, likes and reposts).

A large number of subscribers can be gained, so you can’t rely only on this indicator. The percentage of unique visitors is important - the higher it is, the better. This figure should be at least 2.7% - if the group has 1 million subscribers, there should be at least 27 thousand unique visitors every day. If it is less, perhaps the subscribers are “inflated”.

As a rule, large public sites themselves publish their statistics so that advertisers can make sure that they are not wasting their money in vain. For example, in the “Laugh Until You Cry” group, statistics can be seen next to the prices.

The first graph shows the total audience reach

The second graph shows feedback (likes, comments)

The third is the gender and age of the audience

Thanks to this information, the advertiser can evaluate the effectiveness of advertising. Advertising in a group with 1 million subscribers and 95,000 unique visitors every day is much more profitable than in a group with 2 million subscribers and 40,000 unique visitors.

A simple and convenient service for managing communities Fill your group with great content for the week ahead, in just 10 minutes ➡

How to view group statistics

If a group doesn't publish statistics, you can check them yourself.

Firstly, there is a service socialboard.ru/stat, where you can view statistics of popular communities.

Secondly, to see the statistics, just type https://vk.com/stats?act=reach&gid=12345678 into the search bar, where 12345678 is the community id. If a group is interested in advertising, then administrators, as a rule, do not close this data.

All of these groups are the product of the hard and successful work of their creators. If you understand the needs of your target audience, persistently pursue your goal and have iron patience, then you too can achieve such results.

If you are interested in VKontakte publics from the position of an advertiser, carefully study all the indicators of the community and do not be fooled only by the number of subscribers, because this figure can be inflated. In addition, do not forget that in addition to advertising in groups, in social network VKontakte also has targeted advertising.

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Social network. Every day, millions of people scroll through their news feed, like and repost. Sometimes the information contained in records affects us more than the people around us. It shapes our needs and opinions, our style of communication and behavior in society, and sometimes even influences our worldview.

Everyone wants to see only high-quality and interesting content on their feed. We have tried to compile for you a list of the most popular and interesting VKontakte communities..

Below is the TOP of the 15 best and most popular groups on various topics.

Participants: 14,309,028.

The largest community in VK.
Love good music? Do you want to keep up to date with all the new music? Then this blog will suit you. Musical content for every taste. Only the best and freshest songs.

Interesting planet – travel, tourism

Participants: 3,102,011

Public for those who love the beauty of our planet. The most wonderful and beautiful places. Here you can build a route for your future travels and share your vacation experiences in certain places.

Beautifully said...

Participants: 6,400,426

Did you know?

Participants: 5,641,240

Want to know a little more? Then this community is for you. We are sure that everyone will find something new for themselves here. a public page that contains only the most interesting facts about all sorts of things.

Participants: 5,283,275

For girls and women who want to look their best. Cool ideas, beauty secrets, tips and a lot of other interesting content are published here every day. Take care of yourself? Want to look better? Come here.

Vine Video

Participants: 5,242,237

The guys created a public page where only videos are published. A cool idea that was appreciated by millions of VK users. Now this is the most popular video public. All videos that spread virally across all VK groups are first published here. Do you want to be the first? Come in.

The best poems of great poets | Literature

Participants: 5,162,818.

Begin

English. English for everyone

Participants: 4,228,586.

Do you dream of speaking English perfectly? Or at least understand and speak English? Then join this group. Collected here best information for learning English.

Interior Design Ideas

Participants: 4,571,686.

For all of us, the things around us matter, especially the house (apartment) in which we live. This blog contains the best design ideas. If you are looking for a change of scenery, you definitely need to look here.

Real football

Participants: 2,098,877.

Community of football fans. The guys tried to create a really good group with quality content. All the news from the world of football, results and reviews of matches, live broadcasts - it's all here.

To sum up this list, we can say that there are many more interesting bands. After all, their creators are the same people as you and me (same needs, values). They simply create what they like, and we appreciate it. And only the best of the best gain such popularity as the groups from the list above.